Squishy Advent Calendar Wholesale: The 24-Day Dumpling Calendar

Quick answer: A squishy advent calendar is a 24-day countdown box — one squishy per day from December 1 to Christmas Eve. King Squishy’s 24 Days of Dumpling Surprise calendar holds 24 dumpling squishies per box, ships 44 boxes per carton (1,056 pieces), and has an MOQ of one carton per design. For sea freight to land before December, book by mid-October.

What is a squishy advent calendar?

An advent calendar is a countdown gift with 24 numbered doors or compartments, opened one per day through December. Toy versions have overtaken chocolate calendars in several markets because the daily reveal keeps working after the first open: the buyer gets 24 small moments instead of one.

Squishy toys fit that format unusually well. They are low-ticket, collectable and tactile — exactly what a daily reveal needs. Our version, the Squishy Advent Calendar — 24 Days of Dumpling Surprise, pairs the countdown with the dumpling shape that anchors our steamed bun and dumpling range.

Why the 24-day format works in Q4

• Gift logic instead of unit logic. A single squishy competes on price; a countdown box competes on gifting. Retailers can hold a gift-level price point without discounting the core range.
• 24 touches, one purchase. The buyer handles the product every day for three and a half weeks — far more shelf life than a single impulse item.
• Content fuel. Unboxing and “day 12” clips are a format customers already film, which is free reach for the retailer stocking it.
• Basket builder. Calendars pull gift shoppers who then add stocking-filler SKUs; see how that is merchandised in our retail display guide.
• Proven demand. Dumpling squishies are still one of the strongest shapes in the category — the trend and sourcing side is covered in squishy dumpling toys wholesale, and the category numbers in our squishy toy market size outlook.

Specifications: 24 Days of Dumpling Surprise

SKU	BJ26-293
Pieces per box	24 pcs
Boxes per carton	44 boxes
Pieces per carton	1,056 pcs
Carton gross weight	16.7 kg
Carton net weight	12.8 kg
Carton size	54 x 38 x 48 cm
Carton volume	0.1 CBM
MOQ	From one carton · one style per carton
OEM / ODM	Supported — custom logo, packaging and colours

Every carton is one design and one configuration. Box artwork, insert layout and the assortment inside are fixed per SKU unless you order a private-label version.

MOQ, cartons and how the order works

MOQ is one carton per design — 44 boxes, or 1,056 pieces, for this SKU. Cartons ship as a single style: we do not mix designs inside a master carton. If you want two calendar designs, that is two cartons. Thresholds across the rest of the range, and how they compare, are in the wholesale MOQ guide.

Each box is printed and individually wrapped, so it can go straight to a shelf or to an online fulfilment centre without repacking.

When to order for Christmas

Work backwards from your shelf date: shelf date minus transit minus production minus buffer equals your order deadline.

US-bound sea freight	roughly 60 days before shelf date
EU-bound sea freight	roughly 70 days (longer lane)
Air freight	inside 30 days — expect to pay for the speed

In practice, a US retailer who wants calendars on shelf in mid-November should be booking by early September, and anyone ordering in November is choosing air freight. The month-by-month version of this timeline is in our seasonal toy buying calendar.

Because the product is dated, calendars do not carry over. Order to your sell-through forecast and treat leftovers as clearance, not as next year’s stock.

Where the calendar sells

• Toy and gift independents: a front-of-store gift table from late October.
• Gift and stationery retail: countdown gifting sits naturally beside stationery advent lines.
• Online: picks up “advent calendar” gift searches from October and converts on impulse — pair it with a gift-wrap option.
• Pharmacy and convenience: the price point fits the gift aisle.
• Kiosk and amusement operators: works as a bundled December prize — machine-side picks are in best squishy toys for claw machines.

Private label and customisation

OEM/ODM is available on this SKU: custom logo on the box, custom box artwork, custom colourways, and an insert card in your own language. A private-label run adds artwork approval and a pre-production sample before mass production, so build those into the deadline above rather than after it.

Compliance and safety checklist for buyers

• Ask for the current test reports for your market — CPC documentation for the US, EN 71 for the EU — and check the report names the exact SKU and age grade.
• Confirm the age grading. Countdown products with small parts are typically labelled 3+ and need the small-parts warning on the box.
• Check that the packaging carries your market’s importer details, batch code and warning language.
• Keep one carton from the shipment as a reference sample for claims and reorders.

Our sourcing checklist lists the documents to collect before a first order, and the sourcing squishy toys from China guide covers the factory side end to end.

Frequently asked questions

How many pieces are in a squishy advent calendar?

Our dumpling calendar holds 24 pieces — one per day from December 1 to Christmas Eve. A carton contains 44 boxes, or 1,056 pieces.

What is the MOQ for a squishy advent calendar?

One carton per design, which is 44 boxes for this SKU. Sample boxes are available before you commit to a carton, and sample orders can combine several designs.

Can I mix dumpling designs in one carton?

No. Every carton ships as a single design — designs are not mixed inside a master carton. Two designs means two cartons.

When should I order to have stock before December?

Book sea freight by mid-October for a US-bound shipment, and by late September for the EU. Inside 30 days to shelf you are looking at air freight.

Do you ship DDP?

Yes — DDP is our standard term for wholesale orders, so the landed cost you are quoted includes freight, duty and delivery to your address.

Is the calendar suitable for young children?

Check the age grade printed for your market. Small squishy parts mean the standard label is 3+, with the small-parts warning on the packaging.

Want the current price and carton count for a specific design? See the 24 Days of Dumpling Surprise calendar, or request a quote with your quantity and destination port.